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IMPRESSUM:

wissma Marktforschungs GmbH

Ettenreichgasse 13/20

1100 Wien / Österreich

FN 340976k 

UID: AT65474701

E-mail: office(at)wissma.at

Tel: +43 1 997 19 30 0

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Einzelne Projekte

Motivational research qualitative

October 15, 2015

 

Our client is enganged in the energy industry. In order to better sum up the attitudes and behaviour of their clients, they developed a client typology.

 

Our task was to fill this client typology with life. With in-depth interviews we got to the bottom of attitudes and behaviour patterns and filtered out the underlying motives by way of laddering.

 

This project was very exciting for us since it allowed a glimpse behind reasonable, retrospectively rationalised answers. The psycho-logic lead the participants and therefore us to surprising answers …

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March 18, 2019

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Wissenschaft, Marktforschung, Consulting - wissma