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Data privacy statement


Data privacy statement for market, opinion and/or social research 


Thank you for your interest in our company. The protection of data privacy is very important for Wissma Marktforschungs GmbH. By means of this data privacy statement Wissma Marktforschungs GmbH would like to inform the public about the type, extent and purpose of the personal data collected, used and processed by us. In addition, the parties concerned are informed about the rights they are entitled to in accordance with the DSGVO via this data privacy statement. 

The following data privacy statement is directed at persons who participate in a survey for the purposes of market, opinion and/or social research, especially those who participate (by telephone, in person or via the internet) in a survey, complete an online survey or were contacted for those purposes. 

We process your personal data in accordance with the regulations of the General data protection regulation (DSGVO) and the Data Protection Act 2018.


1. Name and address of the person responsible for processing 


Wissma Marktforschungs GmbH 

Institut für Marktforschung

Sparbach 117 

2393 Hinterbrühl

FN 340976 k

+43 (0)1 997 19 30 0


2. Data collection and processing 


2.1 Collection

We only process the personal data that you have provided us with in the course of a survey (in person, via telephone, e-mail or web-based) or contact data that we lawfully acquired from third parties (customers, address publishers or direct marketing companies). 

In particular, we collect and process the following categories of data: Order number, first name, last name, academic title, date of birth, address, telephone number or e-mail address, demographic characteristics, data resulting from voluntary answers to questions defined by the respective study purposes. In addition, we process special categories of data (“sensitive data”) resulting from demographic characteristic (e.g., confession or trade union membership) or from voluntarily answered questions defined by the respective study purpose. 

The supply of your personal data is voluntary. There is no legal obligation to disclose it. In case you do not wish to provide us with your personal data, it will not be collected and consequently not be taken into account in a study. 


2.2 Processing

a. Purposes of processing

We process your personal data for the selection within a representative population and contacting of potential survey participants (respondents). We process your personal data for the purposes of market, opinion and/or social research by systematically collecting, analysing and scientifically evaluating the responses of participants (respondents) or survey results and to compare and draw conclusions from study results for short, medium and long-term studies. 



b. Legal basis 

Regarding the processing of your personal data for the selection of a representative population and contacting of study participants (respondents), we rely on our predominant legitimate interest. Our legitimate interest lies in conducting studies in the field of market, opinion and/or social research in our business activities. With regard to the processing of your personal data for the purpose of market, opinion and/or social research we rely on our predominant legitimate interest. Our legitimate interest is to conduct studies in the field of market, opinion and/or social research. In addition, special measures are taken to protect your personal data. We process the aforementioned personal data, particularly data of the special category, on the basis of the authorization to process personal data for the purposes of scientific research acording to § 5 Forschungsorganisationsgesetz (FOG). 


c. Anonymisation

We process personal data for market, opinion and social research purposes in an anonymised or pseudoanonymised way. Unless a personal reference is required for a study, the required data, like first name, surname or address, are not collected or irrevocably separated from survey results and do not flow into the study results. In these cases, it is no longer possible to trace your answers back to you personally. 


d. Pseudoanonymisation

As far as we are aware of personal data that allow your answers to be traced back to you, your personal data will be pseudoanonymised – even before they are processed for the purpose of market, opinion and/or social research. Pseudoanonymisation is the processing of personal data in which the data that allow traceability to a specific person (e.g., name, address and/or date of birth) are separated from the other personal data of the same person (usually the answers to questions in a survey) and replaced by an identification feature (such as a code or a number). Without knowing which identifier stands for which person, it is no longer possible to trace the other personal data (usually the answers to questions in a survey) back to a specific person. The information which identifier stands for which person is stored separately and is subject to technical and organisational measures to ensure that other personal data cannot be traced back to a specific person. 


3. Transfer and disclosure of personal data


Survey results are transmitted to the client of a study in anonymous form (i.e., without personal data) unless you have given us explicit permission to disclose your data. Your personal data will not be transmitted to a country with a lower level of data protection than the European Union. 


4. Storage period


Your personal data will be stored for the duration of the survey and beyond, if it is needed for the validity of the survey results to demonstrate compliance with good scientific practice and as a basis for future scientific research (presentation of trends in short-, medium- and long-term studies). 


5. Your rights


You have the right to request information on if and which data of yours we process anytime. Under certain circumstances you also have the right to erasure, restriction of processing as well as the right to data portability. If you would like to find out more about your rights or exercise any of the rights above, please contact us using the contact details provided in section 1 of this data privacy statement. If you believe that we are processing your data unlawfully, you have the right to file a complaint with the Austrian data protection authority, Barichgasse 40-42, 1030 Vienna. 


Data privacy policy for website visits 


The protection of your personal data is of particular concern to us. There, we exclusively process data based on the legal guidelines (DSGVO, TKG 2003). In this data privacy statement, we inform you about the most important aspects of data processing within the context of our website. 


Contact with us 


If you contact us using the form on our website or e-mail, the data you provide us with will be stored for six months in order to process your enquiry and in case of follow-up questions. We do not pass on this data without your consent. 


Application letters for employment/internships


We receive personal data from applicants in application letters or other documents submitted to us in the course of an application. This may include name, address, telephone number, hobbies and interests, as well as qualifications related to the profession. 

Processing this data serves as a preliminary measure and it is only kept on file for a maximum of 6 months. Should the applicant or we be interested in a longer retention period, we will obtain consent for this measure. 




Our website uses so-called cookies. These are small text files that are stored on your end device with the help of your browser. They do not do any harm. We use cookies to make our website user-friendly. Some cookies remain stored on your device until you delete them. They enable us to recognise your browser when you visit next. If you do not agree to this, you can set your browser to inform you about the use of cookies and only allow them in individual cases. If you deactivate cookies, the functionality of our website may be limited. 


Integration of third-party services and content


Third-party content, such as videos from Youtube, maps from Google Maps or graphics from other websites may be integrated within this website. This always requires that the providers of this content (hereinafter referred to as “third-party providers”) are aware of the users’ IP address. Without the IP address, they would not be able to send the content to the browser of the respective user. Therefore, the IP address is necessary for the presentation of this content. We try to use only such content whose providers use the IP address only for the delivery of this content. However, we have no influence on whether the third-party providers store the IP address, e.g. for statistical purposes.

Wissenschaft, Marktforschung, Consulting - wissma
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