Founder & Owner

"Students once asked me at what point did I know  I wanted to become an entrepreneur, since my CV is directed so consistently towards it. The truth? Never, I just always made single decisions towards what I find fun and what challenges me.

I’ve always been curious, curious about scientific studies & results and also curious about the playground of psychology in the economic world. wissma was the logical consequence of this curiousity…"


Mag. Dr. Katja Meier-Pesti: Doctor of Psychology, Economic Psychologist, Trainer, Lecturer at the University of Vienna, Mother of wissma & Lenny, Researcher & Practice Lover, Creative and Analyst.



Project manager


"Following an interesting and learning internship at wissma, I had the chance to dive deep into market research on a part-time and finally full-time basis. Not only the team here makes it easy to do this, but also the small and big joys of market research: Starting with interesting requests from clients from various industries, the excitement of a first look at the collected data and the satisfied clients after the completion of a project."


Christian Müller, Msc.: Economic Psychologist, from inquisitive intern to a wissma team member.


Project manager


"Market research isn’t just juggling with numbers. In market research, the name of game is: listen carefully, look closely, understand, scrutinize or inquire and try to stay objective. Market research means in particular understanding the topics and concerns of our clients. This added value attracted me to wissma. So that in the end not only are numbers the result, but real statements the client can work with."

Mag. Barbara Katacic: Economic Psychologist, often finds new ways & solutions in the known.


Project manager


"I’ve been aware of my preference for numbers and data already for a long time, but didn’t know exactly where to go with it professionally. And then I came into contact with market research: Applying the knowledge of psychology studies and dealing with numbers – That I could well imagine straightaway! And so it happened: For 6 years now I have been loving my job – I love to tinker for and together with our clients."


Mag. Claudia Pühringer: Economic Psychologist, certified Work- & Organisational Psychologist, tinkerer.




"While my educational path began in social science and led to a degree in financial management, I went the opposite way professionally - from the financial industry to market research. The interest remained basically the same: Get to know as many different people and companies as possible, only the perspective has changed. At wissma, my approach from several disciplines falls on fertile ground and the solution-oriented approach appeals to me and ultimately also benefits our customers."


Andreas Woehrer-Leitner, MBA:

Sociologist, business consultant, seeks other perspectives beyond the bigger picture.


Our social conscience is active & pounds.
We often support smaller or bigger projects, sponsor e.g. an anti-drugs brochure from the police, building blocks for the construction of a school sports centre in Vienna, Caritas or Doctors without Borders.
Wissenschaft, Marktforschung, Consulting - wissma


wissma Marktforschungs GmbH

Ettenreichgasse 13/20

1100 Wien / Österreich

FN 340976k 

UID: ATU65474701

E-mail: office(at)

Tel: +43 1 997 19 30 0

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