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IMPRESSUM:

wissma Marktforschungs GmbH

Ettenreichgasse 13/20

1100 Wien / Österreich

FN 340976k 

UID: AT65474701

E-mail: office(at)wissma.at

Tel: +43 1 997 19 30 0

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Projects

March 18, 2019

One of our most loyal customers, a globaly acting insurance firm, asked us to examine most carefully why there are this few people, especially women, who are attracted by the job as an insurance agent.

A three-step process was designed, where we first asked „fresh“ insurance advisors in qualitative in-depth-interviews about there experiences. These results were u...

March 8, 2018

Since 2005 we have been conducting the Assurance Award Austria together with the Austrian Insurance Broker Association (ÖVM). Once a year we survey the satisfaction of insurance brokers with the products and services offered by insurance companies.

The best results are awarded for each segment, which allows the insurance companies to use this prize for marketing...

October 6, 2017

Our client is from the building industry and constructs apartments. Since a lot of his clients (have to) decide already during the building phase upon an apartment, it’s important that they have trust in the building contractor and a positive impression of him.

Using an online survey, we collected an impression of our client and his competitors (benchmark). Some...

October 6, 2017

This question seems trivial as the name should express the function of the department. But if this department is to be found and contacted by clients, and when it should not only convey the function of the department, but also fit into the overall image of the company, it suddenly isn’t that trivial anymore.

By way of an online survey, we tested the preferences f...

August 5, 2016

So far, we have been asked by one of our clients from the industrial business to analyse the satisfaction of their Austrian subsidiary customers on a yearly basis.

What makes this special is the assessment of the different products, as well as the execution of the survey itself in three different languages.

In this context, particular attention is always paid to l...

July 8, 2016

Our client is an international insurance corporation. First of all, to win customers, hard facts like product quality and the amount of premium of an insurance company are important. However, also the satisfaction of insurance brokers with the service of an the insurance corporation is crucial to gain the recommendation of insurance brokers and thus generate cus...

June 29, 2016

The question about customer satisfaction is located differently in the end consumer segment than in the B2B segment, as here the diverse interests of a corporation influence the decision-making process for a partner.

Our client is an international IT-corporation, which analyses its customer satisfaction with an online survey on a yearly basis to be able to compet...

June 1, 2016

Our customer is a small Austrian insurance company, which nonetheless competes with the big ones. Ever since 2007 wissma has been collecting data about the advertising effectiveness for this company to gain insights about different advertising strategies and their success or failure.

The focal point is the analysis of the awareness of the company in the market, t...

May 9, 2016

Our client, a large IT provider in Austria, is aware of the fact that a company’s employees are crucial to business success. Thus, a few years ago, wissma was approached to measure employee satisfaction based on different thematic focal points (e.g. organisational culture, leadership, job satisfaction…) several times a year.

Compared to other companies, it was pa...

March 7, 2016

How to position oneself as a brand in the online gambling business?

Diverse service providers are fighting for shares in the online market. Our client is eager to further pursue the challenge of sustainably standing out as well as expanding its target group as service provider in this market.

Therefore, in the course of a focus group, we invite customers of differ...

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