Our client is engaged in the insurance industry. Insurances aren’t
an extremely dynamic branch, but even in the insurance sector new ideas are needed.
Without hesitation we moved the popular written type of brainstorming (method 6-5-3) online: 6 people write down 5 new insurance ideas and in a subsequent switch those ideas are commented on and developed by 5 other people.
This project was great fun for us as it‘s always exciting to see which ideas people generate. And we are also happy to transfer an useful offline method into the virtual world …