Our customer is a small Austrian insurance company, which nonetheless competes with the big ones. Ever since 2007 wissma has been collecting data about the advertising effectiveness for this company to gain insights about different advertising strategies and their success or failure.
The focal point is the analysis of the awareness of the company in the market, the advertising awareness and its effectiveness. As part of the online survey, different print adverts, TV- and radio spots are shown. We also ensure (as we always do) to take a representative sample of the Austrian population to gain properly meaningful results and insights.
Particularly exciting is the diverse evaluation of changing advertisement campaigns over the years.