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Projekte & Beiträge

Motivational research qualitative

Our client is enganged in the energy industry. In order to better sum up the attitudes and behaviour of their clients, they developed a client typology.

Our task was to fill this client typology with life. With in-depth interviews we got to the bottom of attitudes and behaviour patterns and filtered out the underlying motives by way of laddering.

This project was very exciting for us since it allowed a glimpse behind reasonable, retrospectively rationalised answers. The psycho-logic lead the participants and therefore us to surprising answers …

Wissenschaft, Marktforschung, Consulting - wissma
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